A. 1956: 1) Republican Party
2) Demonstrates that Eisenhower offers peace, something that the American Public greatly strived for after the Vietnam war.

1976: 1) Democratic Party
2) The ad was meant to evoke feelings of trust towards Carter from the public, and be able to relate and connect to him as a person who focuses on the people.

1996: 1) Democratic Party
2) Highlights all major problems that Clinton plans to deal with and uses terms to gain public favor such   as "cop killer" bullets. Makes Clinton seem like a real good guy.

B. 1) One change i noticed over time was the use of words. In the earlier ads, a narrator described what the candidate would do where as in the later ads, the presidential candidate would give a speech over words describing his platform. Another change was in later ads the candidates seem to try harder to relate to the people and describe their background, where as in earlier ads the candidates focus more on stating how they can help America and the public.

2) the ad that felt most effective to me was Carter's ad, showing him shaking the hands of numerous American people including many minorities. This shows Carter reaching out to the people and making sure he appeals to all parts of the public, including minority groups. Gives Carter a more humane and positive look as well as a set of progressive ideals.